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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. Customer needs and preferences extend beyond the product to marketing and advertising. billion by 2025.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.

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13 Podcast Statistics You Need To Know

Backlinko

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. billion 2024* 30.03 billion 2025* 38.36

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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

Make your future self happier and more productive by setting up your GTM containers the right way today. I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. So our naming scheme, and you can totally steal this if you want, is we go product, result, and then what.

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AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency, says thats a different story.

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