article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. million Australian users by 2029 (a 2.4%

Gen Z 56
article thumbnail

13 Podcast Statistics You Need To Know

Backlinko

billion 2029* 102.53 Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71 billion 2028* 80.07 billion 2030* 131.13 7% of US podcast listeners aged 30-44 listen to sports podcasts on a daily basis.