article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. billion users by 2029. 42% of Pinterests audience is Gen Z and theyre here to shop Gen Z makes up 42% of Pinterest users and theyre using the platform more than ever: searches by Gen Z users are up 30% year over year.

Gen Z 114
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes.

Gen Z 59
article thumbnail

AI agents for social media: How to use them right now + what you can expect in the future

Hubspot Marketing

Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. If you run a human-only social media operation, you might already be falling behind. And the future will only get more agentic.

Price 78