Sprout Social
JULY 30, 2024
Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.
Sprout Social
MARCH 13, 2025
million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.
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Spiralytics
DECEMBER 15, 2024
Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.
Spiralytics
DECEMBER 15, 2024
Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.
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