Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 98

Influencer Marketing Branding Health Logistics 98

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52