Remove 2029 Remove Influencer Marketing Remove Millennials
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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 115
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. Marketers should focus predominantly on the 2534 age group. X is also more popular among Millennials than other social media networks. But what are people doing online?

Gen Z 58