Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 115

Gen Z Social Media Marketing Millennials User-Generated 115

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52