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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 57
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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. million on influencer marketing. million.