6 influencer marketing brand safety considerations to bake into your strategy
Sprout Social
JULY 30, 2024
By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. In the alcohol industry, if an influencer has so much as a toe in the water and it’s implied they’re consuming your product, that would be a major violation. Also include who your key decision makers will be.
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