Influencer marketing statistics for Australia 2025
Sprout Social
MARCH 27, 2025
Influencer recommendations and word-of-mouth marketing are factors fueling this growth. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.
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