Influencer marketing statistics for Australia 2025
Sprout Social
MARCH 27, 2025
Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
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