60 social media statistics marketers need to know in 2025
Hootsuite
APRIL 9, 2025
1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. billion users by 2029. 33% of U.S.
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