Backlinko

JANUARY 8, 2024

Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030. billion 2030* 131.13 Considering the predicted size of the podcasting industry is set to be over $100 billion by 2030, now is the perfect time to add it to your digital marketing portfolio.

Entertainment 107

Entertainment User-Generated Affiliate Marketing Advertising 107

Martech

MARCH 21, 2024

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. That’s 29 times the global revenue for alternative data today. While investment management is expected to drive most of this growth, advertising may increasingly make up this revenue.

Advertising 107

Advertising Advertisers Finance Retail 107

Martech

JULY 18, 2024

Reality bites the dust: Some 80% say that by 2030 (six years from now!) Add your friends to “Friends”: Almost 80% expect to “create their own interactive stories, ranging from rom coms to sci-fi adventures, enabling them to tailor it to their mood.” And 68% believe they’ll be able to include “AI characters based on their friends.”

Shoppers 98

Shoppers Advertising Advertisers Health 98

Hubspot Marketing

JANUARY 1, 2024

in 2023, a number that’s poised to 5x in 2030. Source: Google Trends, six-month rolling average He’s onto something. The market size of AI use in media and entertainment reached $19.8B Get more business ideas and trendy data in our weekly Trends Newsletter.

Entertainment 115

Entertainment Price Product Branding 115

OnPassive Marketing

AUGUST 18, 2022

By 2030, 35% of physicians say robots should replace doctors in surgical procedures, such as laparoscopic operations. However, according to IHS Markit, self-driving cars will be common in the marketplace by 2030, as more people have already started buying these technology cars with in-built voice assistants.

Market Trends 84

Market Trends Shipping Marketers Marketing 84

Set Up

SEPTEMBER 10, 2024

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. How should Brands react to Gen Z? According to NIQ , Gen Z is expected to have $2.7 They currently make up about 25% of the worldwide population.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Rock Content

AUGUST 2, 2023

Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

Health 109

Health Marketers Marketing User-Generated 109

Martech

DECEMBER 22, 2023

through 2030. This is confirmed in a study by the CDP Institute which found 25% of respondents cited organizational readiness as the most common problem when deploying a CDP. The CDP market is expected to increase at a compound annual growth rate of 17.9% Here are three paramount points to consider.

Energy 95

Energy Management Customer Place 95

Set Up

FEBRUARY 5, 2024

They’ve pledged to reduce their packaging footprint by 2030. This effort guarantees a plastic reduction of 2%, and removing the label saves 2.8kg of CO2e for every 1,000 bottles they manufacture. Now here’s hoping it gets some attention and that they bring it to the U.S.

Manufacturing 52

Manufacturing Product Branding Marketers 52

SmartBrief - Marketing

MARCH 19, 2024

They are working toward becoming net zero and planting 1 million trees by 2030. Climbing Trees is an ethical digital marketing agency that aims to grow digital brands and positively impact the world by being ethical, curious, caring and client-focused.

Gen Z 120

Gen Z Law Marketers Marketing 120

Hubspot Marketing

MARCH 20, 2023

dollars and is expected to grow twentyfold by 2030, up to almost 2 trillion U.S. Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. Image Source 2.

Marketers 130

Marketers Marketing Global Marketing Advertising 130

Martech

APRIL 18, 2024

The company pledged its operations will be net zero by 2030, and its portfolio by 2050. HSBC Bank aligning green operations with portfolio. HSBC Bank adopted a net-zero approach not only internally but by measuring the emissions of its investments as well. The company Scope3’s name is a nod to this term.)

Advertising 99

Advertising Advertisers Finance Marketers 99

Marketing Insider Group

NOVEMBER 22, 2021

Content Marketing Strategy 2030. In his keynote talk at Content Marketing World 2019, industry guru Joe Pulizzi helps you set your strategy for 2030. Putting all your eggs in one basket (i.e. tactic, technology, etc.) is a bad idea in a world where things are changing so quickly. Joe Pulizzi. Think back to 2010. What were you doing?

Content Marketing 138

Content Marketing Marketers Marketing Customer Acquisition 138

Martech

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results.

Marketers 104

Marketers Marketing CRM Digital Marketing 104

Hubspot Marketing

MAY 23, 2023

million by 2030. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process.

Food 137

Food Marketers Marketing CRM 137

Search Engine Land

MARCH 27, 2024

A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Longer sales cycles: The personalized nature of ABM can sometimes lead to longer sales cycles, meaning marketers must weigh the potential benefits against the patience required for the strategy to yield results.

Marketers 96

Marketers Marketing CRM Digital Marketing 96

Duct Tape Marketing

MARCH 18, 2020

Guided by the UN Sustainable Goals of 2030, the Changemakers community is working towards giant goals like eliminating hunger, ensuring access to clean and affordable energy, and reducing inequalities worldwide.

Place 97

Place Energy Retail Marketing Strategy 97

Search Engine Land

MARCH 21, 2024

The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. That’s 29 times the global revenue for alternative data today. While investment management is expected to drive most of this growth, advertising may increasingly make up this revenue.

Advertising 72

Advertising Advertisers Finance Retail 72

Backlinko

MARCH 11, 2024

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

Customer Journey 99

Customer Journey Marketing Automation Platform Marketers Marketing 99

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

Pharmaceutical 82

Pharmaceutical Branding Transform Finance 82

SmartBrief - Marketing

APRIL 21, 2024

until 2030. Granted, there’s a stigma around outsourcing marketing that many marketing leaders have yet to unlearn, but there’s plenty of research to sway you: The global outsourcing market was valued at $280.64 billion in 2023, and it’s projected to grow at a CAGR of 9.4%

Transform 94

Transform CMO Marketers Marketing 94

Marketing Insider Group

JULY 1, 2024

Estimates suggest AI could grow at a CAGR of over 37% between 2024 and 2030. Future Trends in Customer Search The future of customer search could be heavily influenced by AI and machine learning. Google, Facebook, Amazon, and other industry players will likely make significant investments in this technology, driving it forward.

Customer 102

Customer Analytics SEO Advertising 102

Search Engine Land

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

Transform 108

Transform Marketers Marketing User-Generated 108

SmartBrief - Marketing

FEBRUARY 8, 2024

Market growth and projections By 2030, I expect the DOOH market to grow significantly , potentially reaching billions of dollars. The future of DOOH for the rest of the 2020s As we look towards the rest of the 2020s, the DOOH advertising sector is on the brink of major changes, fueled by new technology and shifts in the market.

Transform 85

Transform Energy Advertisers Advertising 85

Martech

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

Transform 104

Transform Marketers Marketing User-Generated 104

Marketing Insider Group

JUNE 22, 2023

Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here.

Real Estate 120

Real Estate CRM Inbound Marketing Marketers 120

Hubspot Marketing

FEBRUARY 28, 2023

billion by 2030, up from $136.6 when we're tired of speaking to a robot on the phone. The Future of AI in Marketing According to Grand View Research , the global AI market is expected to reach $1,811.8 billion in 2022. Artificial intelligence, theory of mind, and self-aware machines all sound like things from a distant future.

Marketers 136

Marketers Marketing Marketing Strategy Customer 136

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

Transform 96

Transform Marketers Marketing Education 96

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. Get the daily newsletter digital marketers rely on. Processing.Please wait. Diversity is mandatory. Among Cohen’s warnings was a shortfall in tech talent. “What does it have to do with diversity? Everything.”

Entertainment 88

Entertainment Advertising Advertisers New Technology 88

Litmus

MARCH 2, 2021

He explains that market trends have advanced ten years in less than one year, and as a result, fast-forwarding customer behavior and expectations to the year 2030. As modern marketers, it is our responsibility to meet customers where they are today (in 2030).

Branding 72

Branding Customer Journey Retail B2C 72

Martech

JULY 14, 2023

billion by 2030. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 The use of AI is inevitable and worth investigating.

Manufacturing 91

Manufacturing User-Generated Market Research SEO 91

Litmus

MARCH 2, 2021

He explains that market trends have advanced ten years in less than one year, and as a result, fast-forwarding customer behavior and expectations to the year 2030. As modern marketers, it is our responsibility to meet customers where they are today (in 2030).

Branding 70

Branding Customer Journey Retail B2C 70

Spiralytics

JANUARY 3, 2023

by 2030, with services generating over 100 billion views annually. Naver alone has 82 million users, with 47% of all global internet users reading webtoons in 2021. ResearchDive reports that Asia-Pacific projects the market to grow with a CAGR of 36.7%

Entertainment 98

Entertainment User-Generated Marketers Marketing 98

Econsultancy

MAY 3, 2022

The GoTo Group has set a target to achieve ‘Three Zeros’ on our platform by 2030, including Zero Emissions, Zero Barriers and Zero Waste. According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Marketing Insider Group

JANUARY 9, 2023

until 2030 , that demand wasn’t always so strong. A good way to look at this difference in a real-world scenario is to consider the growth of the bottled water industry. Though demand for bottled water is expected to grow at a CAGR of 6.7% Before the 1990s, bottled water was available but not considered essential by the public.

Whitepaper 95

Whitepaper User-Generated Customer Acquisition Shoppers 95

Backlinko

FEBRUARY 22, 2024

AI may impact nearly 40% of global employment. In the US alone, around 60% of jobs are exposed to AI – International Monetary Fund Automation and AI is forecasted to replace 4.9%

Transform 88

Transform B2C User-Generated Communications 88