Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

Influencer Marketing 111

Influencer Marketing PR Social Media Marketing Marketing 111

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 83

Influencer Marketing Marketing Marketers User-Generated 83

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

Gen Z 102

Gen Z Transform Health Entertainment 102

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 billion) by 2030. As the social media advertising sector grows, it will become increasingly saturated.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

APRIL 7, 2022

This allows marketers to hone in on their target audiences with a high degree of precision. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Telegram only recently added advertising to the platform in October 2021, and is still running it in test mode.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84