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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. The post 10 AI Tools to Transform Your Marketing Strategy appeared first on Jeffbullas's Blog.

Transform 295
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How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Thats double the speed of previous generations.

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Privacy plus personalization: The new frontier of digital advertising

Martech

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. This is especially true in large urban centers.

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. dollars and is expected to grow twentyfold by 2030, up to almost 2 trillion U.S. Image Source 2.

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Should You Add Virtual Reality to Your Omnichannel Marketing Strategy?

Campaign Monitor

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. million views and a sixfold return on advertising investment.”