Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customer Journey 101

Customer Journey Customer Transform CRM 101

Backlinko

MARCH 11, 2024

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. As marketers, this is an essential advantage. Here is a closer look.

Marketing 141

Marketing Marketers Manufacturing Market Trends 141

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

FEBRUARY 9, 2023

trillion by 2030. As it does, customer service AI is becoming increasingly common, and more potential use cases are becoming apparent. 10 ways an AI customer service chatbot can improve your business For many businesses, using AI for customer service is a surefire way to get a leg up on the competition.

Customer 117

Customer Shoppers Shipping Communications 117

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. In parallel, evaluate your current marketing program structure, and make sure you have a diverse set of creative and analytical team members partnered for each initiative.

Transform 86

Transform Marketing Marketers Finance 86

Hubspot Marketing

DECEMBER 11, 2023

The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. After all, 47% of automated customer service is 100% better than none. In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121