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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

The boom of alternative data The decades-long use of alternative data in the financial industry is proving to be a precursor for alternative data’s use in market research and consumer insights. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. This intelligent voice technology is also critical in data science and analytics.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Search Engine Land

The boom of alternative data The decades-long use of alternative data in the financial industry is proving to be a precursor for alternative data’s use in market research and consumer insights. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.