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This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.
The boom of alternative data The decades-long use of alternative data in the financial industry is proving to be a precursor for alternative data’s use in marketresearch and consumer insights. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.
Voicebot) MarketingAnalytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketinganalytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%
In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. This intelligent voice technology is also critical in data science and analytics.
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The boom of alternative data The decades-long use of alternative data in the financial industry is proving to be a precursor for alternative data’s use in marketresearch and consumer insights. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.
Inaccurate Information In our state of AI in marketingresearch, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.
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