Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

MARCH 15, 2023

Analytics platforms : Data analysis, reports, and insights are typically baked into marketing automation tools, but standalone analytics and software like Google Analytics, Mixpanel, and Adobe Analytics can dig deeper, providing insights for every team involved in the CJO process. Forty-four percent of U.S.

Customer Journey 102

Customer Journey Customer Transform CRM 102

Search Engine Land

MARCH 21, 2024

With solutions like nowcasting — a portmanteau of “now” and “forecasting,” which presents nearly real-time data to power things like dynamic pricing, alternative data may increasingly present the answer — or an answer — as the cookie continues to crumble. That’s 29 times the global revenue for alternative data today.

Advertising 72

Advertising Advertisers Finance Retail 72

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Unbounce

MARCH 12, 2024

billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat.

Product 59

Product eCommerce eBook Shipping 59

Backlinko

JANUARY 8, 2024

billion by 2030. You should also think about how the average game price in this new generation of gaming has increased to a whopping 70 bucks, so you can make a decent amount off each game purchased. They’re at the forefront of AI and data analytics innovations. billion as of 2022, with projections to reach $583.69

Affiliate Marketing 52

Affiliate Marketing Promotion Price Product 52

Orbit Media Studios

APRIL 25, 2023

There are a lot of AI applications for creative firms: audience research, competitive analysis, draft copywriting, editing, generating design concepts and visual assets, reporting and analytics. We’ll see how that changes when price is factored in. The list goes on and on. Technology correlates with competence. Are we ready for it?

Law 108

Law Price User-Generated Finance 108

Martech

JULY 13, 2022

contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. Features typically include inbound call center capabilities like call automated call routing, call recording, and call queueing, interactive voice response (IVR), and call analytics.

Customer 111

Customer CRM Health Communications 111

DirectMail2.0

DECEMBER 18, 2024

Dynamic Content in Action: Harness the power of data analytics to craft mail pieces that align perfectly with individual preferences, creating moments of “wow” for your audience. Insights That Drive Impact: Leverage advanced analytics to uncover whats working, whats not, and how to optimize your future campaigns.

Direct Mail 52

Direct Mail Market Trends Marketers Marketing 52