Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

Customer Journey 101

Customer Journey Customer Transform CRM 101

Backlinko

MARCH 11, 2024

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. It’s a highly complex process that starts with the customer journey. Start with the customer journey.

Branding 74

Branding Customer Journey Retail B2C 74

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. It’s a highly complex process that starts with the customer journey. The personalization fine line is real.

Branding 72

Branding Customer Journey Retail B2C 72

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2030. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Transform 86

Transform Marketing Marketers Finance 86

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. Why marketers should care about customer service and support.

Customer 107

Customer CRM Health Communications 107