Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. As modern marketers, it is our responsibility to meet customers where they are today (in 2030).

Branding 74

Branding Customer Journey Retail B2C 74

Litmus

MARCH 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address all three of these areas in an accurate, systematic, and scalable way. As modern marketers, it is our responsibility to meet customers where they are today (in 2030).

Branding 72

Branding Customer Journey Retail B2C 72

Litmus

MAY 4, 2021

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Transform 86

Transform Marketing Marketers Finance 86