Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

Influencer Marketing 115

Influencer Marketing PR Social Media Marketing Marketers 115

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

Gen Z 106

Gen Z Transform Health Entertainment 106

Martech

SEPTEMBER 26, 2022

Just how big is the market size of the fintech industry? billion by 2030. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Experiential marketing.

Transform 117

Transform B2C Finance Affiliate Marketing 117