Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z 107

Gen Z Transform Health Entertainment 107

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. billion by 2030. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. Just how big is the market size of the fintech industry?

Transform 119

Transform B2C Finance Affiliate Marketing 119

Backlinko

FEBRUARY 22, 2024

AI may impact nearly 40% of global employment. In the US alone, around 60% of jobs are exposed to AI – International Monetary Fund Automation and AI is forecasted to replace 4.9%

B2C 106

B2C Transform User-Generated Communications 106

Litmus

MAY 4, 2021

This combination of diverse forces has transformed how the marketing function must work, requiring that it become more agile, interdependent, and accountable for driving company growth. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 86

Transform Marketing Marketers Finance 86

Martech

MARCH 15, 2023

The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. ” Why marketers should care Today’s customer journeys are undergoing a major transformation as experiences become more hybrid and digital becomes more embedded into how customers purchase products or services. What’s next for CJO?

Customer Journey 102

Customer Journey Customer Transform CRM 102

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. According to current estimates, this value will triple by 2030, topping $31.7 The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future.

Transform 40

Transform Gen Z Millennials B2C 40