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Why are brands still failing to deliver true 1:1 personalization?

Litmus

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences. Marketing email. As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences Marketing email Mobile notifications As modern marketers, these results seemingly help us to focus our personalization programs on the marketing channels that matter most to customers.

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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user.

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The Anatomy of a Modern Marketing Org

Litmus

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives.