Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. So, how can marketers reach this broad and profitable segment? This is especially true in large urban centers. TV is as efficient as it is effective.

Health 127

Health Marketing Marketers User-Generated 127

SmartBrief - Marketing

FEBRUARY 8, 2024

Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies. By seamlessly blending with online and mobile platforms, DOOH is becoming a primary component of unified marketing.

Transform 113

Transform Energy Advertising Advertisers 113

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams.

Marketing 113

Marketing Marketers Communications Education 113