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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

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The Anatomy of a Modern Marketing Org

Litmus

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives.