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In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.
In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.
One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. This means content producers who are comfortable using data, and data-driven marketers who are willing to think outside of the numbers and move closer to customers.
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