Remove 2030 Remove Customer Marketing Remove Place
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Why are brands still failing to deliver true 1:1 personalization?

Litmus

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

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The Anatomy of a Modern Marketing Org

Litmus

One of the most enduring outcomes from the last year is an acceleration of existing trends —catapulting our organizations to the year 2030. Twenty percent takes place when we learn from others, and the remaining 70% happens when we’re learning from experience.