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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Agents transform marketing : The opportunity for AI agents is most pronounced in marketing, allowing CMOs to scale beyond imagination. Reshaped workforce : AI is an enabler, not an eliminator.

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The Anatomy of a Modern Marketing Org

Litmus

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.