Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 101

Marketers Marketing CRM Digital Marketing 101

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 96

Marketers Marketing CRM Digital Marketing 96

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 245

Millennials Whitepaper Transform Gen Z 245

Spiralytics

DECEMBER 7, 2022

5 Sustainable Marketing Tips. Consumer trust is essential in traditional marketing, but it’s everything in sustainable marketing. It’s important that marketers communicate with customers in a way that not only promotes their company brand but also builds trust and robust relationships with the customer.

Non-Profit 98

Non-Profit Marketers Marketing Communications 98

Hubspot Marketing

DECEMBER 11, 2023

In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it. The report estimated that “between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030.” The good news is the findings are yet to come to fruition.

User-Generated 104

User-Generated Marketers Marketing Copywriting 104

Exposure Ninja

OCTOBER 2, 2023

When it comes to marketing, you should look for inspiration inside and outside your niche. This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used.

PR 52

PR Marketers Marketing Promotion 52