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How Gen Z values are changing marketing

Martech

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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McDonald's Secret Ingredients to Fan-Driven Marketing

Hubspot Marketing

It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. In fact, Zoomers have a buying power of $860 billion and will likely reach $12 trillion by 2030. But Gen Zs ability to spend isnt the only reason McDonald's has an entire team dedicated to tapping into the iGeneration.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Gen Z users lose focus on ads in just 1.3 Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Issue 1: Your ad creative isnt stopping the scroll Your ad competes with endless distractions friends posts, viral videos and breaking news. Your ROAS or CPA is within goal.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. billion (AU$7.5 Boomers: four hours and 30 minutes.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].