Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Use these statistics as your springboard into innovation.

Millennials 245

Millennials Whitepaper Transform Gen Z 245

Marketing Insider Group

OCTOBER 25, 2021

Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Welcome Software

JULY 13, 2022

According to current estimates, this value will triple by 2030, topping $31.7 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion, demonstrating a sustained compound annual growth rate (CAGR) of 13.3% for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40

Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Through these efforts, IKEA aims to become a climate-positive business by 2030.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. billion by 2030. (Engati) 76% of social media users have bought items they saw on social platforms. market share. billion by 2026.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The gaming industry is one of the first to take advantage.

Branding 121

Branding Fashion Gen Z User-Generated 121

Exposure Ninja

OCTOBER 2, 2023

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. Examples of Email Marketing Email marketing is still a popular form of marketing despite claims that the younger generations don’t use email.

PR 52

PR Marketers Marketing Promotion 52

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista.

Gen Z 144

Gen Z Finance User-Generated Transform 144

Martech

MAY 9, 2023

Exclusible : Using generative AI to speed up the development of XR projects Exclusible positions themselves as your “Web3 one-stop shop,” offering services such as: Building immersive spaces. Launching dedicated marketing campaigns to reach the Gen-Z audience. Creating digital collectibles and NFTs.

Gen Z 89

Gen Z Fashion User-Generated Retail 89