Martech

DECEMBER 18, 2024

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why. Thats double the speed of previous generations.

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Gen Z Transform Health Entertainment 103

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Gen Z Millennials Finance Education 145

Sprout Social

MARCH 13, 2025

billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”. Source: [link].

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Millennials Gen Z Retail Marketers 141

Marketing Insider Group

OCTOBER 25, 2021

If you sell to other businesses, particularly large corporations, account-based marketing is one of the “already here” digital marketing trends you need to embrace during the coming years. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

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Market Trends Gen Z Millennials Transform 145

Exposure Ninja

OCTOBER 2, 2023

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. Examples of Email Marketing Email marketing is still a popular form of marketing despite claims that the younger generations don’t use email. Influencer Marketing Examples Influencer marketing has grown and developed over the years.

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PR Marketers Marketing Promotion 52

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030. Source: Statista.

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Gen Z Finance User-Generated Transform 145