Hubspot Marketing

FEBRUARY 3, 2025

Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. Heres what marketers should take from McDonalds unique strategy.

Gen Z 67

Gen Z Fashion Food Marketers 67

Sprout Social

MARCH 13, 2025

billion) by 2030. Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. billion (AU$7.5 Boomers: four hours and 30 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Users can manage their portfolios through the app, as well as exchange private messages and join discussions on public channels. Get better at managing your social media presence with Hootsuite. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. billion by 2030.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Welcome Software

JULY 13, 2022

According to current estimates, this value will triple by 2030, topping $31.7 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. For content alignment and management, DXPs have equally broad applications in B2C, B2B and B2E contexts. What is a DXP?

Transform 40

Transform Gen Z Millennials B2C 40