SmartBrief - Marketing

MARCH 19, 2024

This has become a movement that generations from baby boomers to Generation Z have embraced. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable.

Gen Z 133

Gen Z Law Marketers Marketing 133

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MAY 1, 2023

She provided an inspiring example of how she was able to create conversations about Red Bull in the early days of the product with almost no budget. While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030.

Gen Z 131

Gen Z Marketers Marketing CMO 131

Econsultancy

MAY 3, 2022

It’s no wonder that so many brands champion ethical or green products and services in their marketing. Especially when you consider a 2021 Forrester study that indicated 60% of online adults in France, 49% in the UK and 41% in the US prefer to buy environmentally sustainable products. A sea change is underway.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Sprout Social

JULY 14, 2022

The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. It also isn’t owned by one entity.

Branding 131

Branding Fashion Gen Z User-Generated 131

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Search Engine Journal) Google drives 59.2%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Welcome Software

JULY 13, 2022

The DXP product market had a total value of $10.11 According to current estimates, this value will triple by 2030, topping $31.7 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021. for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40

Exposure Ninja

OCTOBER 2, 2023

Still, the company decided to offer an assembly service to those customers who don’t want to build the products themselves. The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. This could be a classic TV ad or something more subtle, like a product placement.

PR 52

PR Marketers Marketing Promotion 52

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 145

Gen Z Finance User-Generated Transform 145