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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. Generation Z consists of people who were born from 1995 to 2010.

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The Metaverse: What it is and why it matters for brands

Sprout Social

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion by 2030. billion monthly users. characters.