Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. IMAI also relies on AI, which it says helps connect marketers and creators worldwide.

Influencer Marketing 111

Influencer Marketing PR Social Media Marketing Marketers 111

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.

Influencer Marketing 83

Influencer Marketing Marketers Marketing User-Generated 83

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

Gen Z 103

Gen Z Transform Health Entertainment 103

Sprout Social

MARCH 13, 2025

billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Marketers should focus predominantly on the 2534 age group. Takeaways: Brands need to invest in influencer marketing.

Gen Z 54

Gen Z User-Generated Influencer Marketing Law 54

Marketing Insider Group

AUGUST 5, 2020

So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Millennials 141

Millennials Gen Z Retail Marketers 141

Martech

SEPTEMBER 26, 2022

Just how big is the market size of the fintech industry? billion by 2030. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Experiential marketing.

Transform 113

Transform B2C Finance Affiliate Marketing 113

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85