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How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

Gen Z 102
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Marketers should focus predominantly on the 2534 age group. Takeaways: Brands need to invest in influencer marketing.

Gen Z 57
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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

billion by 2030. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models.

Transform 113
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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In fact, during the pandemic, they stopped all marketing because they didn’t need it. I guarantee this conversation about luxury brand marketing will twist your mind in crazy new directions. And some actionable ideas apply to any marketing strategy in a competitive world. Let’s go!

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation. Source: [link].

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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030. But it’s worth considering how smaller social networks that serve niche audiences can play a role in your marketing strategy. It’s a good time to focus on the growing personal finance community.

Gen Z 145