Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

Influencer Marketing 84

Influencer Marketing Marketing Marketers User-Generated 84

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. So let’s check out these 5 trends for the future of marketing in 2020.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. This allows marketers to hone in on their target audiences with a high degree of precision. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Source: Statista. In recent years, interest in crypto has surged.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 11, 2019

Regardless of whether you're creating long-form content for millennials or short-form clips for Gen Z, you'll want to embrace mobile-optimized video when promoting your brand to either audience. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Gen Z Will Continue to Influence Marketing More Than Millennials.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

MARCH 12, 2024

E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding. You need to figure out which channels and platforms to promote your product , and how best to use each one.

Product 59

Product eCommerce eBook Shipping 59

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. You've got influencers, right? You hire an influencer.

Marketing 75

Marketing Marketers Branding Communications 75