Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Why we care: Influencer marketing is now big business.

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Influencer Marketing PR Social Media Marketing Marketing 111

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. They are especially influenced by values such as: Environmental responsibility.

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Gen Z Transform Health Entertainment 102

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. billion) by 2030. billion (AU$7.5

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hootsuite

APRIL 7, 2022

One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030. Public is an example of a new social media app that isn’t trying to be everything for everyone. And in March 2022, they announced the acquisition of Julius, an influencer marketing platform.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 11, 2019

When it comes to learning about brands or products on social media, each generation also has its own unique preferences. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products. By 2030, 75% of the workforce will be made up of millennials.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Exposure Ninja

OCTOBER 2, 2023

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms.

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PR Marketing Marketers Promotion 52