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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. They are especially influenced by values such as: Environmental responsibility.

Gen Z 59
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Just how big is the market size of the fintech industry? billion by 2030. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share.

Transform 124
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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch?

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Strategic Marketing Transformation. When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology. Source: [link].

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From pixels to profits: How to sell digital products online

Unbounce

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding.

Product 59
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie.

PR 52
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15 New Social Media Apps & Platforms You Might Not Know About

Hootsuite

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030.

Gen Z 145