Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 86

Influencer Marketing Marketing Marketers User-Generated 86

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. New social media apps and platforms marketers should watch in 2022. But since being founded in 2016, it has grown to more than one billion monthly active users.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? billion by 2030.

Transform 114

Transform B2C Finance Affiliate Marketing 114

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Your objective as a business needs to be to generate more revenue, right?

Marketing 74

Marketing Marketers Branding Communications 74

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145