Martech

MARCH 21, 2024

Initially used in the world of investing, alternative data went mainstream in that industry as hedge funds and investment managers began employing it to gain a leg up on competitors still heavily using its counterpart, traditional data. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

Advertising 118

Advertising Advertisers Finance Retail 118

Rock Content

AUGUST 2, 2023

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. A virtual assistant can conduct market research, analyze data, and help identify potential leads.

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 billion by 2030.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 121

User-Generated Marketers Marketing Copywriting 121

Search Engine Land

MARCH 21, 2024

Initially used in the world of investing, alternative data went mainstream in that industry as hedge funds and investment managers began employing it to gain a leg up on competitors still heavily using its counterpart, traditional data. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

Advertising 72

Advertising Advertisers Finance Retail 72

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127