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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

The boom of alternative data The decades-long use of alternative data in the financial industry is proving to be a precursor for alternative data’s use in market research and consumer insights. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte.

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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 Billion by 2030 with a compound annual growth rate (CAGR) of 21.2% during 2022-2030. A virtual assistant can conduct market research, analyze data, and help identify potential leads.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2030.

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An Intro to the Webtoon Industry: What Marketers Need To Know

Spiralytics

As previously mentioned, the market is predicted to reach great heights in the coming years, with Allied Market Research reporting that the subscription-based model is outgrowing ad-based services. ResearchDive reports that Asia-Pacific projects the market to grow with a CAGR of 36.7%

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9 best practices for AI tools in content creation

Martech

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The genie is out of the bottle, and it’s not going back in.