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Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditionalmarketresearch often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study.
(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for marketresearch analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2030.
Inaccurate Information In our state of AI in marketingresearch, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.
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