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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Marketing to the 50+ crowd presents a booming opportunity for brands that acknowledge the target’s individuality, intelligence and evolving needs. Outspend on Temu.

Health 127
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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Transform 113