Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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Gen Z Millennials Finance Education 145

Set Up

SEPTEMBER 10, 2024

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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Millennials Whitepaper Transform Gen Z 245

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages.

Transform 109

Transform Millennials Shoppers Management 109

Welcome Software

JULY 13, 2022

According to current estimates, this value will triple by 2030, topping $31.7 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion, demonstrating a sustained compound annual growth rate (CAGR) of 13.3% for the forecast period.

Transform 40

Transform Gen Z Millennials B2C 40