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It’s Giving… Marketing to Gen Z

Set Up

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce.

Gen Z 59
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. billion by 2030. Salesforce) Pricing is the most important factor when choosing a marketing automation tool. Emplifi) Consumers will pay up to a 16% price premium for a positive customer experience. market share.

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The Metaverse: What it is and why it matters for brands

Sprout Social

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. The gaming industry is one of the first to take advantage.

Branding 121
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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. These search ads from Bing follow a similar structure.

PR 52