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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click To Tweet. Click To Tweet.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

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It’s Giving… Marketing to Gen Z

Set Up

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse itself isn’t one single product or system, but an interconnected system of technologies, platforms and products that requires a lot of computing and engineering resources. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. It also isn’t owned by one entity.

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