Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

OCTOBER 9, 2013

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. Click to Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Marketing Insider Group

OCTOBER 25, 2021

They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Permission to post content on social media and elsewhere about your company’s culture, products, and services. The growth of online content has given consumers more power.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Set Up

SEPTEMBER 10, 2024

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. What can Marketers do to Target Gen Z?

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. (The billion by 2030.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122