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3 Prescriptives for transforming the B2B marketing operating model

SmartBrief - Marketing

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Here are three prescriptives for transforming the way you do marketing. until 2030.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Personalize mobile messaging.

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Future of DOOH: Predictions for 2024 and beyond

SmartBrief - Marketing

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. This change is enhanced by using new technologies like holograms and augmented reality, which create immersive and engaging experiences for people.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Source: [link].

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Addressability is a ‘slow-motion train wreck,’ says IAB CEO

Martech

By 2030, he said, more than 85 million tech jobs could go unfulfilled. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. Among Cohen’s warnings was a shortfall in tech talent. “What does it have to do with diversity? Everything.”

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7 core capabilities and features every DXP must have

Welcome Software

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. According to current estimates, this value will triple by 2030, topping $31.7 The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

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