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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. People are taking more care over the products they choose to buy and the brands they choose to associate with. Brand responsibility goes beyond marketing. This reduces marketing spend. Source: [link]. Source: [link].

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Role of artificial intelligence in marketing

Sprout Social

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

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AI Marketing Assistants: How Virtual Assistants Are Changing The Game

Rock Content

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

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The Power of Enterprise AI: Boosting ROI for Busy Marketers and Brand Owners

Rock Content

The role of enterprise AI in today’s business landscape is to help humans be more productive by streamlining workflows, analyzing data, and performing similar tasks. The sooner modern content marketers learn how to leverage it correctly, the better. They’re not here to make human beings obsolete or eliminate their jobs.