Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. That said, keep in mind that 71% would rather wait for a product to go on sale before buying.

Gen Z 103

Gen Z Transform Health Entertainment 103

Sprout Social

MARCH 27, 2025

Influencer recommendations and word-of-mouth marketing are factors fueling this growth. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. And that’s just marketing.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 111

Marketers Marketing CRM Digital Marketing 111

Sprout Social

MAY 9, 2023

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketers 140

Marketers Marketing Manufacturing Market Trends 140

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 96

Marketers Marketing CRM Digital Marketing 96

Spiralytics

DECEMBER 7, 2022

What is sustainable marketing? Sustainable marketing is a long-term strategy that takes into account the environmental and social impact of products and services, as well as the needs of customers and businesses. This practice is a way for companies to exploit consumer concerns about sustainability for marketing purposes.

Non-Profit 98

Non-Profit Marketers Marketing Communications 98