Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketing 122

Marketing Marketers CRM Digital Marketing 122

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. And that’s just marketing.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 96

Marketers Marketing CRM Digital Marketing 96

Sprout Social

MAY 9, 2023

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketing 140

Marketing Marketers Manufacturing Market Trends 140

Martech

DECEMBER 18, 2024

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. That said, keep in mind that 71% would rather wait for a product to go on sale before buying.

Gen Z 59

Gen Z Transform Health Entertainment 59

Spiralytics

DECEMBER 7, 2022

What is sustainable marketing? Sustainable marketing is a long-term strategy that takes into account the environmental and social impact of products and services, as well as the needs of customers and businesses. This practice is a way for companies to exploit consumer concerns about sustainability for marketing purposes.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122