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Influencer marketing statistics for Australia 2025

Sprout Social

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. By 2030, its on course to achieve over US $10 million (AU $15) million in revenues.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Our biggest differentiator?

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It’s Giving… Marketing to Gen Z

Set Up

trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands. How should Brands react to Gen Z? According to NIQ , Gen Z is expected to have $2.7

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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

Hubspot Marketing

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year , with more than 74% believing most people will use AI in the workplace by 2030. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing. But why exactly?

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Best Earth Day ads of the decade

illumin

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023.

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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ". Campaign creator agent : Generate an entire campaign kit, including a quality brief, assigned tasks to execute each campaign element, on-brand content, social posts for promoting content.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. This is especially true in large urban centers. Controlling most U.S.

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