article thumbnail

Acquisitions signal agencies are betting on influencer marketing

Martech

Why we care: Influencer marketing is now big business. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing. By next year, Publicis expects $186 billion will be spent on social media marketing. Email: Business email address Sign me up! Processing.

article thumbnail

How Gen Z values are changing marketing

Martech

Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Thats double the speed of previous generations.

Gen Z 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Once these indicators look solid, increase the budget in small increments (2030%) and monitor performance. Dig deeper: IAB expects digital advertising growth to slow considerably this year Test, optimize, win The secret to fixing underperforming social ads isnt increasing the budget. Your ROAS or CPA is within goal.

Gen Z 91
article thumbnail

You Only Need One Hero to Change the World—But What If You Had 60?

Hootsuite

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. appeared first on Social Media Marketing & Management Dashboard.

article thumbnail

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. billion) by 2030. billion (AU$7.5

Gen Z 54
article thumbnail

Role of artificial intelligence in marketing

Sprout Social

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. And ultimately market growth. Here is a closer look.

Marketing 139